![]() ![]() We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. We consistently overpay, underestimate, and procrastinate. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, he discovers. Blending everyday experience withgroundbreaking research, he explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. In a series of illuminating, often surprising experiments, the author, a MIT behavioral economist, refutes the common assumption that we behave in fundamentally rational ways. This evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. ![]()
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